You’ve built an amazing program, polished it to perfection, and sent it out into the world. You might be tempted to relax, but launch day isn't the finish line. It is just the starting line.
Now it’s time to see how your learners are actually interacting with your content and measure your program's success!
The Dream Team: Partnering with Your Admin
Before we look at the data, we need to talk about where that data lives.
While you can see immediate feedback and social interactions right inside the program, the deep, big-picture analytics live in the Gnowbe Dashboard. Depending on your role, you might not have direct access to this dashboard.
If you are strictly a Curator, measuring impact is a team sport! You will work in tandem with your workspace's Admin. Your Admin holds the keys to the comprehensive analytics overview and can pull reports on completion rates, assessment scores, and user activity. By combining your instructional design expertise with their data access, you become an unstoppable team! 🙌
"I'll drive the engagement, Gary—you monitor the analytics from the back!"
1. Tracking Learner Progress (The Quantitative Data)
The numbers tell a story. When you and your Admin review the progress data, you are looking for trends that tell you how the program is performing for your learners.
Completion Rates: Are learners actually finishing the program? If you have a 95% completion rate, you knocked it out of the park! If it is sitting at 20%, it is time to investigate.
Finding the Drop-Off Points: This is the most crucial metric for a Curator. Look at where learners are stopping. If 80% of your users abandon the program during Session 4, you know exactly where the problem is. Session 4 might be too long, too confusing, or lacking interactivity.
Assessment Scores: Are people passing your quizzes on the first try, or are they failing repeatedly? If everyone is failing a specific question, the question might be poorly worded, or the material wasn't explained clearly enough.
2. Reviewing Engagement on the Group Board (The Qualitative Data)
Numbers only tell half the story. To understand the quality of the learning experience, you need to look at the human element. This means jumping into the Group Board!
As a Curator, reviewing the Group Board is like a teacher walking around a classroom during group work to see how well everyone is grasping the lesson.
Depth of Reflection: Are learners leaving thoughtful, one-paragraph answers to your Q&A prompts, or are they just typing "good" to get past the page?
Media Uploads: Are the photos and videos they upload showing actual real-world application of the skills you taught?
Peer Interaction: Are they liking and replying to each other's posts? A highly active Group Board means you successfully built a community, not just a course.
3. Using Data to Iterate and Improve
Here is where your Gnowbe superpower comes into play. Because edits in Gnowbe are real-time and instant (as we learned in Article 4), you don't have to wait for next year's rollout to fix a problem.
Instead, you can use the data to iterate, making continuous, small improvements to your program on the go!
- If you see a drop-off point: The session might simply be too long. To fix this, break the session up into two smaller parts. Boost engagement by adding interactivity, such as quiz questions or quick polls, to break up the text and make the experience more interesting.
- If a quiz question has a high failure rate: Check the question first to ensure there are no errors or confusing phrasing. If the question is perfectly fine, you’ve just uncovered a great insight: this is a topic your learners are struggling with.
If the Group Board is quiet: Add a more provocative, open-ended question to spark debate, or tag a few learners in the comments to get the ball rolling.
If your Star Ratings are low: Check the dedicated feedback session you built to read exactly what the learners want changed, and then make those adjustments!
"I noticed a slight drop-off in excitement during the second hill, Bob, so I'm iterating on the fly."
Learning design is a living, breathing cycle. By tracking progress, reviewing engagement, and constantly iterating based on real data, you ensure your program stays relevant, engaging, and highly effective!