How can I send a customized and targeted email to my learners?

If you want to learn how you can send push messages using Gnowbe, see this article. 

How to send a targeted email?

To send a targeted email you can use Deep Linking. Deep Linking (in Gnowbe) is a concept which allows you to navigate your end user to your Gnowbe program. If you want to learn about Deep Linking in general click here. 

You can go to Gnowbe dashboard, and insert deep links of your program in a push email. The result would be that it would be much easier for your end users to resume doing your program thus driving up engagement. 

How to use deep links?

To use a deep link, draft your push email and select the text that you want to deep link your program with. 

Example: "What are you waiting for, start learning here."

If you want to insert a deep link in 'here', select 'here' and click on the hyperlink icon (that looks like a chain) in the toolbar. You will be prompted to enter a link. In that link enter the text {{deepLink}} (case sensitive). Once done, go to the Program Name drop-down below the email body. Select the program you want to deep link this text to. Let us say you have selected "Project Management 101"

When a user receives this email, he/she will see this text "What are you waiting for, start learning here." Upon clicking here, the user will automatically be taken to Gnowbe (app or web depending on the email is being viewed on phone or web) and will get a prompt to switch from his/her current program (if it is not Project Management 101) to "Project Management 101". 

How to send a customized email?

You can customize this even further by using the variables below. 

1. Use {{name}} to address your learners by their names. 
2. Use {{completion}} to add learners' % program completion. 
3. Use {{completionLeft}} to add learners' % of program yet to be completed. 
4. Use {{programTitle}} to add program title.  

Example: 

 

What you can enter in the text field. 

Hi {{name}},

You have completed {{completion}}% of the program. 

You still have {{completionLeft}}% to go.

You can continue the learning here<<deeplink (shared above) goes here>>.

Cheers, 
Gnowbe

The learner will see something like this upon receiving this email

Hi Inderpreet,

You have completed 10% of the program. 

You still have 90% to go.

You can continue the learning here.

Cheers, 
Gnowbe

PRO TIP:

You can also deep-link to specific sessions or actions of the program. To do this go to Gnowbe Web and edit the program and copy session or action link and hyperlink that in your push email. When a learner clicks the link he/she will be taken to the specific session or action in the program. 

You can also customize the sender of the email. Learn more here.